Digital TV broadcasting effect on Latvian commercial channel viewership
Otrdiena, 2. marts 2010.Recently I have received a lot of questions concerning changes in TV ratings after switching to digital broadcasting. In this publication I will explain some of the possible changes hoping that it will shed a light on at least some of the concerns. Although my conclusions put the nearest future of the main commercial channels’ ratings in a somewhat declining state, this has already been accepted as truth in the majority of media buyers in Latvia.
Mediju pirkšanas nozarē ir neskaitāmi saīsinājumi, kurus lieto, lai apzīmētu kādu no tikpat neskaitāmiem kampaņas efektivitātes rādītājiem. Šķiet, ka neviens no plaši lietotajiem apzīmējumiem netiek tik dažādi interpretēts kā CPT.
