Digital TV broadcasting effect on Latvian commercial channel viewership
Otrdiena, 2. marts 2010.Recently I have received a lot of questions concerning changes in TV ratings after switching to digital broadcasting. In this publication I will explain some of the possible changes hoping that it will shed a light on at least some of the concerns. Although my conclusions put the nearest future of the main commercial channels’ ratings in a somewhat declining state, this has already been accepted as truth in the majority of media buyers in Latvia.
