The main sports event in Latvia during the last few weeks has untoubtedly been the Ice Hockey World Championship which took place from 07.05.2010 to 23.05.2010 in Germany. Let’s take a look at the ratings and compare them to last years’ average figures. (vairāk…)
Recently I have received a lot of questions concerning changes in TV ratings after switching to digital broadcasting. In this publication I will explain some of the possible changes hoping that it will shed a light on at least some of the concerns. Although my conclusions put the nearest future of the main commercial channels’ ratings in a somewhat declining state, this has already been accepted as truth in the majority of media buyers in Latvia.
